Pope Francis has said that shepherds “should have the smell of the sheep.”
For some bishops and their dioceses, that means going on Twitter.
In the Archdiocese of Edmonton, a 2016 effort by Archbishop Richard Smith led to the archdiocese increasing its focus on social media.
“We want to use Twitter as an evangelization tool and a means of communication,” said Lincoln Ho, the social media specialist for the archdiocese. “We’re trying to reach out to the youth audience.”
He mentioned that since the archdiocese covers a large geographic area — central Alberta — the Twitter account gives them another method to broadcast information

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